21 June 2014

While there is still some debate about how complicated it needs to be, the reality is how the brand it interacts with the it’s collective consumers is more important now than it has ever been. There needs to be much greater emphasis on the overall experience, of which advertising is a significant component.

30 May 2014
“The fundamental job of planning was to care about the people on the receiving end. It still is. In fact this role has become more important rather than less. At my agency the User Experience (UX) discipline sits across the Design and Planning departments. UX and service design are defined by caring about the human beings on the receiving end. UX planners are the voice of the user.”

Phil Adams.”The Many Voices of Planning” (via peterspear)

An emerging shift in agency planning models

8 November 2013
“Brands within any given category don’t appeal to different kinds of people. They appeal to everyone in a category. Thus, we see that Pepsi drinkers also drink Coca-Cola, and Nike buyers also buy adidas. All of which rather renders a lot of the quest for precision, redundant.”

Martin Weigel. @mweigel. “Learning to Love Fuzziness" Contagious. (via peterspear)

24 August 2013

and we continue to evolve how we communicate

4 June 2013

How to map customer experiences

(Source: digifizz)

23 May 2013

youmightfindyourself:

fieldstudy:

image

Big news for Tumblr today. I’m a bit of a Tumblr fanboy — a fan of the service, the community, the amazing team, and of David Karp who has been a continually impressive CEO.

I published my first post just over three years ago. Since then, I have created 15+ blogs and…

20 May 2013

studio630:

Infographic: The Intricate Anatomy Of UX Design

THIS MEGA GRAPHIC ATTEMPTS TO TACKLE THE RELATIONSHIP BETWEEN UX AND ALL OTHER ASPECTS OF DESIGN.

Via FastCoDesign

(via stoweboyd)

19 May 2013

tobiaspeggs:

This year over 500 billion photos will be taken worldwide, and nearly half of them will be taken on smart phones. Considering that all those mobile photos can be shared widely across text messages, group messages, social networks, blogs and more, it’s clear that mobile photography is massive.

16 May 2013

15 May 2013

Psychographic segmentation of Facebook users

Psyhographic segmentation of Facebook users

When Rohit Bhargava wrote the book Personality not included, a little light bulb went off. In social spaces, brands must have a personality and behaviour that is endearing to the community. So the archetype personas from story-telling become invaluable in helping brands show shared values.

But before you can begin, it is important to understand the community you are joining.