8 November 2013
“Brands within any given category don’t appeal to different kinds of people. They appeal to everyone in a category. Thus, we see that Pepsi drinkers also drink Coca-Cola, and Nike buyers also buy adidas. All of which rather renders a lot of the quest for precision, redundant.”

Martin Weigel. @mweigel. “Learning to Love Fuzziness" Contagious. (via peterspear)

24 August 2013

and we continue to evolve how we communicate

4 June 2013

How to map customer experiences

(Source: digifizz)

23 May 2013

youmightfindyourself:

fieldstudy:

image

Big news for Tumblr today. I’m a bit of a Tumblr fanboy — a fan of the service, the community, the amazing team, and of David Karp who has been a continually impressive CEO.

I published my first post just over three years ago. Since then, I have created 15+ blogs and…

20 May 2013

studio630:

Infographic: The Intricate Anatomy Of UX Design

THIS MEGA GRAPHIC ATTEMPTS TO TACKLE THE RELATIONSHIP BETWEEN UX AND ALL OTHER ASPECTS OF DESIGN.

Via FastCoDesign

(via stoweboyd)

19 May 2013

tobiaspeggs:

This year over 500 billion photos will be taken worldwide, and nearly half of them will be taken on smart phones. Considering that all those mobile photos can be shared widely across text messages, group messages, social networks, blogs and more, it’s clear that mobile photography is massive.

16 May 2013

15 May 2013

Psychographic segmentation of Facebook users

Psyhographic segmentation of Facebook users

When Rohit Bhargava wrote the book Personality not included, a little light bulb went off. In social spaces, brands must have a personality and behaviour that is endearing to the community. So the archetype personas from story-telling become invaluable in helping brands show shared values.

But before you can begin, it is important to understand the community you are joining.

13 May 2013

An interesting perspective and a demonstration of business cycles speeding up.

12 May 2013
“When developing an advertising campaign we are often too focused on the question of “What do we need to say?” Instead, we should focus on the question of “What expectations do our customers and prospects hold, and how can we turn those on their head?””