The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers. A McKinsey & Company article.
While there is still some debate about how complicated it needs to be, the reality is how the brand it interacts with the it’s collective consumers is more important now than it has ever been. There needs to be much greater emphasis on the overall experience, of which advertising is a significant component.